AgriExcel

AgriExcel Interreg Europe logo visual
AgriExcel_Poster

Project name: AgriExcel

AgriExcel – Ускоряване на агротехнологичната еволюция в агрохранителната система на ЕС

 

AgriExcel Interreg Europe logo visual

AgriExcel

Project Objective

The project AgriExcel aims to accelerate the digital transformation of the agrifood system in the EU by applying a mission-oriented innovation approach. The project brings together seven European regions that work jointly to align their regional policies and actions with the needs of sustainable agriculture, digitalisation, and climate adaptation.

Main Activities

  • Identifying digitalisation needs in the agrifood sector through regional stakeholder engagement

  • Developing regional digitalisation missions tailored to each territory

  • Sharing good practices and policy tools through interregional visits and online exchanges

  • Supporting public authorities 

  • Enhancing innovation capacity and building connections between the ICT and agrifood sectors,particularly in rural regions

Role of SZ REDA – Stara Zagora Regional Economic Development Agency

SZ REDA participates in AgriExcel as the regional partner from Bulgaria. The agency’s role includes:

  • Supporting the transition of the region from coal-based to green and digital economy,

  • Facilitating the digitalisation of the agricultural sector 

  • Engaging local stakeholders – farmers, businesses, institutions and NGOs – in co-creating regional digital solutions

Partners:

  • JAMK University of Applied Sciences – Central Finland, Finland – Централна Финландия, Финландия
    JAMK University of Applied Sciences – Central Finland, Finland
    (Водещ партньор / Lead Partner)

  • Планиращ регион Видземе – Латвия
    Vidzeme Planning Region – Latvia

  • Агенция за икономическо развитие на провинция Щирия – Австрия
    Styrian Business Promotion Agency (SFG) – Austria

  • Creacció – Агенция за предприемачество, иновации и знания – Каталуния, Испания
    Creacció – Agency of Entrepreneurship, Innovation and Knowledge – Catalonia, Spain

  • Stara Zagora Regional Economic Development Agency – България
    Stara Zagora Regional Economic Development Agency – Bulgaria

  • Община Тревизо – Италия
    Municipality of Treviso – Italy

  • Община Кочани – Северна Македония
    Municipality of Kocani – North Macedonia

Expected results

  • Design and implementation of regional digitalisation missions in the agrifood sector

  • Improved policies and support programmes for agro-innovation

  • Strengthened innovation and digital culture among agricultural SMEs

  • Enhanced knowledge and technology transfer across sectors and regions

Project duration: 1.5.2025 - 31.7.2029